What is the Best Way to Promote Your Business?
Marketing and promotion are vital for the success of an online business. Without a strong marketing strategy, then nobody will know about your out there for them. The most vital department in any business is a constant pipeline of warm leads. Without proper marketing and sales strategies, you'll waste a lot of time and money “barking up the wrong tree.” Make sure to try out at least one of these ways to promote your business so that you can direct traffic to your site and increase your visibility- and give it time to grow and scale, it's a ton of trial and error at first.
Raw Organic Marketing
Social media is a powerful platform that can deliver some great results. However, you should remember that Facebook and the like are not designed or intended for business networking. Yes, there are Facebook ads and ways for Facebook to monetize their traffic. However, the average consumer does not go to Facebook to buy. That is why it is so important to do raw and organic marketing properly by building personal connection and developing relationships as you would in a social setting. If you are willing to put the time and energy into that type of relationship building- then raw organic marketing will undoubtedly pay off.
I personally hired Alyssa J Dillon as my business coach for this category and she now has specific e courses available that make this type of marketing explode with her techniques. If you can invest in your learning and you're willing to get down and dirty, then this woman will be your biggest cheerleader (I can't say enough good things about her, I'm such a FANGIRL).
Go to my Resources page to grab the link to Alyssa's e course.
Google advertising is one of the most well-known forms of paid advertising. Marketers bid on keywords and these ads show up on Google when a user searches for a particular search term. The advertiser will pay Google when a user clicks on one of the sponsored ads. This is a great way to promote your business. It also works far more quickly compared to typical SEO methods, though it requires a little more expertise to pull it off.
A great way to start in Google ads is to come up with a self liquidating offer that will fund your ad spend and help you sclae your growth consistently and quickly with your trending keywords. Once you get that cash injection from a front end offer- you can then focus on the customer journey and up sells for profit. If this paragraph is Greek to you, GO WATCH STEPHEN (The Funnel Builder Guru) LARSEN'S PRESENTATION ALREADY!.
Facebook is becoming more and more like a search engine, and people are listing their products and services on this site. Facebook offers a large variety of advertising types to suit every business model. It also offers something called sponsored stories. These stories are a kind of organic marketing technique where advertisers can highlight what users are saying about the brand.
Facebook ads is single handedly the most powerful way to gain growth and speed. If you want a step by step all intensive guide to Facebook ads- I, yet again, recommend Clickfunnels & joining my down line to learn all things traffic and marketing.
I am in love with Stephen Larsen's (the funnel builder guru of Russell Brunson) down line trainings & the access we have to live calls. It is SO valuable- I have easily saved myself over 5k in various education just by joining Hack MLM through his down line and taking advantage of Clickfunnels training videos (you see, he charges 5k for his course but gives it to our team for FREE for being in his down line).
Quora is a question and answer site that is extremely popular. It is a great way to get your brand out there. All you need to do is answer questions on this site in relation to the topic at hand. So if you have a blog about personal finance, then you could answer questions surrounding this area. Aside from people seeing your logo and brand, you can put in affiliate links or links to your blog.
The great thing about Quora, especially as a blogger or affiliate marketer, is that you have more platforms with your name and links frequenting. So, when someone starts searching for topics that you are speaking to- Google will then start to recognize that you have content available in multiple places that answer those queries. Consequently, your links will be on various pages holding different ranking positions in Google searches. HASHTAG WINNING!
Collaborating with other businesses is still as important as ever. This is a technique that freelancers and small online business owners do not use often enough. For example, it would be much easier for 5 independent bloggers to examine ways they could collaborate together than for every person to do it all alone. Although it is difficult to find a good working team that contributes evenly, it pays itself 10x when it works! Stay persistent and hold each other accountable and you will all scale up together and rise above and beyond the masses.
Meeting Face to Face (When You Can)
Meeting people face to face is also a key aspect of online success. YES, I know we have to think about uprooting and possibly not being able to find long lasting local networks because of our laptop lifestyles- BUT there is something to be said about local connections. Physical interactions are more intimate, create more loyalty, and typically much easier to nurture. It brings an increased level of trust and authenticity to the business relationship.
You can get to know people on a personal level. While hiring freelancers is great for efficiency, you are going to need a few people to interact with on a tangible level. It can also make the whole process of achieving financial freedom far more enjoyable as you can talk with people face to face instead of messaging platforms. Who knows- maybe you'll get to find a club or Posh shop to hang at when you all make your first 10k goals 🙂
In any case, it's nice to have friends and other people that understand your journey. It's nice to level up socially and professionally with people on a more intimate level and locality plays a big part in that.
I hope you found this info valuable and I can't wait to hear about your experiences and what has or hasn't worked for you in your business.
Remember to Crush Your Goals & Thank The Day!
P.S. I’d be curious to hear of any other tools you use in your automation. What are the Pros and Cons of the tools you have used?
P.P.S. Let me know what topics you’d like us to research and write about in the comments section!